I Flushed Facebook & Trashed Twitter -
Not too long ago I was considering deleting my Facebook and Twitter account. Ok, so maybe they never let you go but I was going to let them go silent, grey, color me gone and turn to dust.
It seemed that social media was this time eating monster where it was just blips and blurts everywhere. Something that MADE me promote myself. Day in Day out. Post something here. Upload something there. I felt it was eating my lunch and then some. And, because that's the way I viewed it - as a professional must do being secretly clocked by publishers to see if I was up to my social snuff, I started resenting all things social + media = madness.
AND THEN - ENTER GURU ONE - Gary Vaynerchuk
(EXPLICIT f-bomb WARNING on links)
I BUMP into THIS GUY on a youtube link that sounds like he's a cracked up car salesman. I think I had been watching a TED talk and his video popped up on the menu. I watched it. And something he said turned over as wild and true.
HE WAS ASKED SOMETHING ABOUT SOCIAL MEDIA AND HE SAID . . .
"IT'S ALL ABOUT RELATIONSHIP!!!" Gary V.
Then I watched another video. And, another. Signed up for the in box email thingy. Watched his keynotes and the ASK GARY VEE you tube show. Listened to the Podcast when I was driving.
"River, you're already an inspirational speaker and storyteller. Why would you be inspired by an f-bomb dropping, trash-talking marketing guy?
BECAUSE what he was saying and the fact that he kept coming back around to it and hammering it down was how social media had opened up this incredible window to the world. One where we could actually connect.
"NO Matter what you do always and forever our job is to tell our story." Gary V.
Suddenly- shabang! I realized that we had something in common. Just like I had spent the last hours, days, and years connecting with strangers everywhere listening to their stories that's what he was doing IN SPITE OF THE FACT THAT HE WAS PROMOTING AND SELLING SOMETHING. - I could breathe and back up and realize that social media was primarily about CONNECTING.
For years being a published author, a genetic introvert, and I have been since practically the beginning of those publications EXPECTED to have a website and push my books. To use social media with a bottom line in mine. To be able to publicize my books so that those stories could find you. And I BELIEVED in my stories. That they were amazing and human and inspired and DEAR HOLLYWOOD - SHOULD ALL BE MADE INTO MOVIES! AND I BELIEVED IN YOU. THE IMPORTANCE of you and your story.
I JUST didn't know how to jump the tracks between MUST DO and WANT TO.
"The way you make real impact, the way things get changed, is by GREAT STORYTELLING."
UNTIL this cussing, marketing guru, wine expert, hard-working, brash New Jersey guy cussed me straight.
I got it. Flat out - got it.
I knew That as much as I appreciate all my publishers and their good intentions, I could push their intentions aside. That no matter what was happening in my life I was still free to be real and raw,. To be funny, messy human storytelling me.
And you know what? So. Can. YOU.
Gary Vaynerchuk is an entrepreneur, investor, author, public speaker, and internet personality. He is the author of Crush It, The Thank You Economy, and Jab, Jab, Jab, Right-Hook.
(Don't miss TOMORROW'S BLOG FEATURING GURU TWO)